Diploma of Digital Marketing

Duration	Up to two years
How it works	Study online. With a difference.
Price	$3,350 up front \| $154.62 per week (payment plan)
Career opportunities	Digital Marketing Specialist \| Social Media Planner
Course topics	Four modules
Units	Eight nationally recognised units
Course trainers	Industry experts and thought leaders.
Pathways	Advanced Diploma of Digital Marketing
Entry requirements	No formal prerequisites \| RPL available \| Some equipment needed
Assessments	Practical \| Written reports \| Multiple-choice questions
Start date	Immediately, or whenever you’re ready. Get in touch about enrolling

Key Benefits

Industry standard software

You’ll receive training in the industry standard software, such as writing tools, social media platforms and social analytics tools, eCommerce platforms, and more, so that you can be workforce ready.

Accelerate your career

The digital marketing industry is one of the fastest growing industries worldwide, with a projected job growth of 21.1% over the next 5 years.
*Source: Seek Australia

Nationally recognised

This qualification is nationally recognised. It’s part of the Australian Qualifications Framework. This means you may be able to use it as a pathway to higher education qualifications at institutions around Australia.

100% online

No textbooks, just relevent, up to date and engaging course maerials that you can work though at your own pace.

Course Accreditation

You’ll need to complete each of these 8 nationally recognised units of competency in order to be awarded your 10931NAT Diploma of Digital Marketing.

Module 1

Your product evaluation

BSBMKG555 – Write persuasive copy
BSBMKG546– Develop social media engagement plans

Module 2

Create your launch strategy

BSBMKG547 – Develop strategies to monetise digital engagement
NAT10931002 – Plan and conduct performance marketing

Module 3

Improve your marketing campaigns

NAT10931003 – Facilitate organic and earned marketing
NAT10931005 – Test to optimise performance

Module 4

Create a consistent brand experience

NAT10931004 – Apply marketing automation
NAT10931001- Conduct omnichannel marketing

Specialisations

Course Assessments

The experts who design and deliver our courses (click back to Course Trainers to meet some of them) have developed an assessment framework that’s uniquely designed to help you gain a deep understanding of the material. They’ll give you the kind of knowledge and skills you can use in the real world as a digital marketing operator or manager.

Assessment formats include:

Written assigments and projects
Practical application of skills and knowldge acquired through supervised learning activities
Self- study to revise and reinforce areas of knowledge
Research to gain up to date industry information

Career Opportunities

Digital marketing is one of the fastest growing industries worldwide, which means that there are higher average salaries and high job growth. There is estimated to be a 21.7% increase in jobs in this industry within the next 5 years, and with 42% of the population on social media daily, that number is sure to keep going up!

Key opportunities include:

Digital Marketing Specialist

Social Media Planner
Digital Communications Manager
Digital Media Buyer
Digital Content Coordinator
Digital Copywriter
Marketing Automation Specialist

*Source: Seek Australia 2024

Pathways

The Diploma of Digital Marketing is the ideal preparation for the Advanced Diploma, because it covers the basics that are assumed knowledge for Advanced Diploma students.

During this course, you’ll get plenty of opportunities to practice the tasks and decision-making responsibilities which you’ll refine in an Advanced Diploma level course.

The Advanced Diploma of Digital Marketing is available through Monarch Institute.

We also have large range of Marketing Short Courses to add on to your marketing education:

Entry requirements

To make sure you get the most out of training with us, the following enrolment process applies:

Once we receive your enrolment, our friendly Course Consultants will touch base to undertake a pre-training review to ensure the training is right for you.
For students without an equal or higher level qualification, there is a short language, literacy and numeracy quiz you complete online.

Entrants into this course would benefit from having:

High-level language, literacy and numeracy levels – sufficient to interpret complex documents, prepare written reports and prepare budget-spread sheets; and
Intermediate level computer literacy skills – sufficient to navigate all digital channels and social media platforms

What equipment will I need?

You will need access to the following equipment to successfully complete the course:

Working computer with Microsoft Office (2016 or later)
Access to the internet
Access to a smart phone, video camera or web camera is required

Am I eligible for recognition of prior learning or credit transfer?

We may be able to take into account relevant knowledge and skills you’ve gained through previous formal or informal training, education and employment. To find out more, refer to our Student Information Handbook by clicking here, or get in touch with one of our friendly Course Consultants.

Course Topics

You’ll need to study a total of 8 units, which are spread out over four modules.

Module 1

Your product evaluation

Effectively develop social media engagement plans with a preferred target audience
How to facilitate content delivery
Monitor and evaluate social media engagement
Understand how to establish content purpose, create briefs and deliver persuasive content

Module 2

Create your launch strategy

Get to know the skills required to monetise digital engagement through a focus on customer engagement
Understand real-time digital payment systems
How performance marketing works
Driving results based on various marketing channel, and which ones are best

Module 3

Improve your marketing campaigns

Understand the difference between organic and earned marketing opportunities
Learn how to integrate both in your campaigns
Building relationships and engaging customers
Testing your campaigns to make the most of your time

Module 4

Create a consistent brand experience

Understanding marketing automation and what it can do for your business
Which marketing software platforms are right for you?
Learn how to use integrated data and analytics across your campaigns
How you can use omni-channel experiences to create profitable marketing, sales, and service strategies

Course Duration

This course is designed to be completed within 12 months however Monarch’s training plan allows you to take up to 24 months. You’re expected to complete at least one module every six months.

There is no minimum timeframe to complete this course. Students who are highly motivated and well organised can complete the full course at an accelerated pace.

The key factors that influence course completion are a student’s experience, time availability, how fast they work and how committed they are.

How it works

More than online

You’ll get:

Easy-to-follow course materials
Videos and webinars
Heaps of support from your course trainers (phone, email, Zoom)
A dedicated admin team on hand to guide you
Online assessments
Student Facebook group

How does it work?

This course has been developed to give you absolute flexibility. Study on your couch, on public transport, on your break at work, out in the park – wherever and whenever you like. The best part is, with Monarch Institute, ‘online’ doesn’t mean ‘alone’. You’ll be backed by our trainers at every step along the way.

What support will I get?

Your trainer will be happy to contact you via phone, Zoom, or email (Monday to Friday, 9am to 5.30pm). So you definitely won’t feel alone. You’ll also have access to our student Facebook groups, so you can discuss the material with other students. It’s a handy way to stay in touch with trainers and others in the same course.

Course Price

Upfront payment

$3,350 (total)

The most cost-effective option. Pay up front and save 20% compared to the total payment plan. Payment options include electronic funds transfer (EFT), credit card (Mastercard or Visa), cheque or cash.

Payment plan

$154.62 per week, paid over 26 weeks (total $4,020)

This option is suitable for people wanting to manage their cash flow. It’s handy if you want to get started right away, but don’t have the full amount on hand. Payment must be made with MasterCard or Visa.

*Fees and units are subject to change.

Meet your trainers

Industry experts and thought leaders.

Kellie Barrett
Trainer “Whatever you do, do it well. Do it so well that when people see you do it, they will want to
bring others and show them how well you do what you do.”
- Walt Disney

I’ve had diverse roles from direct customer service, visitor information, public programs development and interpretive centres, advertising, promotion, graphic design, workshop facilitation, strategic planning and submission writing, product and destination management. This breadth of experience has helped me to gather knowledge of integrated campaign development and creative production across all touch points from concept right through to final result, including print, digital and multi-platform outputs.

I embrace imagination, innovation and creativity and to seek out ways to think outside the box.

What gets me out of bed in the morning?

Miss Mabel Pea, the puppy! I no longer need an alarm clock…

Learn more about Kellie

Please complete the details below. Your dedicated course consultant will be in touch with you shortly.

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Digital marketing education. Study online today.

10931NAT

Key benefits

Digital marketing training. For the real world.

You need a different learning experience.We're ready to deliver.

Expertise

Flexibility

Support

How we rank

Any questions? Ask away!

Key Benefits

Industry standard software

Accelerate your career

Nationally recognised

100% online

Course Accreditation

Module 1

Your product evaluation

Module 2

Create your launch strategy

Module 3

Improve your marketing campaigns

Module 4

Create a consistent brand experience

Specialisations

Course Assessments

Career Opportunities

Key opportunities include:

Pathways

Entry requirements

What equipment will I need?

Am I eligible for recognition of prior learning or credit transfer?

Course Topics

Module 1

Your product evaluation

Module 2

Create your launch strategy

Module 3

Improve your marketing campaigns

Module 4

Create a consistent brand experience

Course Duration

How it works

More than online

How does it work?

What support will I get?

Course Price

Upfront payment

Payment plan

Meet your trainers

Industry experts and thought leaders.

Digital marketing education.
Study online today.

You need a different learning experience.
We're ready to deliver.