Module 1
Revealing Insight: Social Customers (2hr 5min)
We like to think we know our customers. But do we really? Have their needs changed or has your product changed? As we grow with our customer base, we need to take the time to get to know them again.
The customer who engages with you on social media is different to those who go straight to your website. They expect something from you or your brand. Otherwise, they wouldn’t be there. Make sure you know what this is and how to give it to them.
Module 2
Social Apps and Building Communities (3hr 17min)
Your audience are your greatest marketing tool – a good word from a friend or loved one is more likely to convince you to purchase something than a brand telling you the same. So how do you deepen your relationship with your audience so that they become a community that people trust?
In this module, you’ll learn how to listen to and respond to community feedback and create the type of content that speaks to your brand while answering what your audience wants to see. We’ll also look at how influencer marketing can be used to grow your audience.
Module 3
Social Content: Brand Storytelling (2hr 17min)
Your brand story is who you are. It’s real, it’s authentic and it’s why your customers love you and keep coming back for more. A good brand story told across multiple social media platforms should seem effortless.
It’s important to revisit your social media content and to track what’s working. People change, as do their needs. We’ll teach you how to build your brand story with space to test, repurpose, and grow as your audience develops.
Module 4
Creativity: Designing Social Content (2hr 26min)
All social media managers want their social media to be the gold standard. The brand that everyone else copies. A strong social media presence can turn a brand’s fortunes around in a heartbeat.
But catching a customer’s eye and making them stick around (and buy what you’re selling) takes time, thought and energy. Strong, striking design that tells your audience who you are without even a single word is the stuff of social media dreams.
Module 5
Thinking Strategically: Social Sharing (2hr 43min)
Understanding what people want to see is one thing. Researching your audience and customers and understanding what makes them want to share your social media is another.
While this can sometimes be a little bit of luck, most of the time it’s a carefully planned and perfectly executed social media strategy at play. Knowing what makes your audience react, like and share helps build engagement and reach.
