Module 1
Website Design and Problem-Solving (1hr 36min)
We start from scratch and ask you to consider what needs to be asked in order to create a great website. We also explore how you can solve any potential problems that your existing website might have (because very raley is a website perfect, there is always room to improve).
In this module, you will learn how to publish a basic website while discovering the essentials of good web design and optimisation. We cover off the importance of the user experience and share with you how you can make your website visitors stay on your site longer.
Module 2
Design-Led Websites and eCommerce (3hr 21min)
When you are in the eCommerce game, any barriers to buying are going to impact the profitability of your business. You need to know you’ve reduced any chance of friction in the online buying process.
Once you’ve completed this module, you’ll walk away feeling empowered to know your website has solved any customer usability problems.
You’ll learn the principles of UX design and visual design best practices. As well as exploring UX patterns on the web and how design-led content marketing works. No UX module would be complete without some info on UX prototyping and resting. We finish with some real life practical examples of how eCommerce leaders innovate their digital strategies to achieve the best results.
Module 3
Graphic Design and Creative Skills (1hr 33 min)
The design aesthetics of a website are important. But don’t worry, there is no need for you to be a professional graphic designer to confidently succeed with creating an attractive looking website. In this module, you’ll discover how to create content that your website visitors love.
You’ll learn about graphic design principles and best practice, the core design foundations of a website and how you can effectively and quickly design and create graphics for your website.
Included in this unit is a Content Ideation Template and a Style Elements Template and Worksheet.
Module 4
SEO for Websites (2hr 12 min)
While your customers might be considered the most important to be looking at your website, what you’ll also find is that search engines will need to ‘read’ your website to help you rank in search engine results pages. So learning the basics of search marketing and SEO is essential to everyone who wishes to build solid and profitable websites.
In this module, you’ll have access to an On-Site SEO Audit Handbook. Plus we’ll take you through a real life case study on how SEO is changing and how you need to respond.
Module 5
Tracking Websites and Project Management (2hr 7min)
You’ve done the hard yards and got your website to not just look great but work well too. Now is the time to put yourself to the test and see what improvement has been made to your website. The beauty of the digital marketing space is pretty much everything is measurable. That’s why in this module, we’ll equip you with the data and analytics skills you need to measure your online success.
Some of the topics we cover in this module include creating and configuring a Google Analytics Account, exploring what the best analytical tools are and how you can set up goals in Google Analytics. Plus you’ll get access to our one-year Gantt calendar template and a Funnel Conversion Reporting Toolkit.